April 2012 Reading Round-Up

Posted on May 2, 2012 by Dan Ferrari

I didn’t get quite as much reading done in April as I did in March.  There were a couple of reasons for that.  The biggest was that we got three decent swells here in Hawaii during the month.  One of them lasted for about a full week and I was surfing for hours each day over that period.  That’s basically a full book opportunity cost right there.  Essentially, when the surf’s up, I am spending a lot more time in the water when I would normally be sitting on the beach reading for a bit before paddling out.  If that’s the case, I need to be making an effort to read as much as possible throughout the other points of my day, which wasn’t the case this month.  I streamed a lot more TV than usual (currently addicted to Game of Thrones and How to Make it in America on HBO GO), I was consuming a lot more blog and forum content this month than usual, and I just didn’t have the voracious reading mindset in general.  As an aside, I don’t think there is necessarily anything wrong with reading blogs or forums but I think books are better and it’s easier to stay focused on whatever it is with a book.  The bottom line: I’m recommitting to reading more this month.

I still managed to finish two books and make it most of the way through a third which is a lot more reading that I was doing previously, but the goal is to finish three books per month so I came up a bit short.  I am lenient on that especially when it comes to books in my “Growth” category, which sometimes take a little longer to assimilate and put into practice that books that are read purely for leisure but if that’s the case and I have a long Growth book to tackle, I should work my way through three easier volumes first.

Anyway, without further ado, here’s what I read in April.

Kitchen Confidential by Anthony Bourdain: For whatever reason, I’ve never gotten heavily into reading memoirs and autobiographies and I have no idea why that is the case because every time I read one, I am thoroughly entertained.  And this was certainly no exception.  Man, I loved this book.  Anthony pulls no punches in describing what it’s like to be a young cook coming up in NYC restaurant scene.  The result? Hilarity, disgust, shock, horror, word induced hunger, disbelief, jealousy, sympathy.  I experienced them all reading this book.  The best thing about this is that Bourdain actually wrote it prior to becoming famous with the Travel Network so he doesn’t not protect his ego or his image at all.  He admits he’s not the greatest chef.  He says who he thinks is.  And he also shits on those that he thinks are not.  I think the more observant among us will be able to cull a few valuable lessons out of Bourdain’s life but I’d say this is mostly an entertainment read.  And finally, I even learned a little bit about food and cooking by reading this.

The Ares Decision by Kyle Mills: This book is about a potential bioweapon threat to the US and the covert operation that is launched to prevent it.  It’s a continuation of the Covert-One franchise that was first started by Robert Ludlum, who is best known for penning the Bourne trilogy.  Mills’ writing reminded me a lot of Stephan Hunter or Dan Brown but it clearly fell short of the gold standard in action suspense set by those two.  Parts of the novel seemed predictable or even generic and some of the dialogue was a bit corny but nonetheless, this was a page-turner.  Even though it’s over 400 pages, I moved through it quickly.  I couldn’t put it down and what Mills lacked in dialogue and creative plot, he made up for in suspense.  You will always be wanting to know what is going to happen next.  This resulted in some lost sleep for me as I would keep reading and reading.  Fun fun read.

And that’s it.  Book suggestions are always welcomed although I’ve got a pretty good list for the near future laid out right now.

Aloha!

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Step One to an Awesome Life: A Flexible Schedule

Posted on April 16, 2012 by Dan Ferrari

Everyone and their mother wants to generate passive income (yes, even my mother).  It is, after all, the ultimate goal.  Money for Nothing.  And it is a goal worth spending your time on.

However, I’d like to argue that maybe that should be time spent down the road a bit.  The better option for those that don’t have a passive income yet, and in many cases, the fastest way to get to that passive income, is to first find a source of income that allows you the maximum amount of flexibility.  Flexibility with your schedule.  Flexibility with your location.  Flexibility with where you work from day-to-day.  Flexibility with how you prioritize your tasks.  Even if you are still working 40 hours per week, this level of flexibility is incredibly valuable for a few reasons.

The first, I hope, is quite obvious: more fun, more adventure.  When you have a flexible arrangement, your mornings and afternoons are no longer devoted solely to the cubicle farm. Surf’s up at noon on a Wednesday?  No problem, take some waves and get back to work later in the evening.  Friend got front row tickets?  Not an issue, get ahead on some work, go have fun, sleep in the next morning, and then spend the rest of the day getting back up to speed.  Try working that out when you have to be in the office every day.

Best. Lunch Break. Ever.

The second, is a a bit by like the first, except it will fatten your wallet: more opportunities to make money.  You would be amazed at the number of opportunities that exist to make a quick buck during the normal working hours.  Don’t believe me?  Check the Craig’s List “Gigs” section.  And a lot of these opportunities are fun as well.  Case in point: I’ve been helping a friend of mine teach surf lessons.  I’ve also done some extra work on a couple of the TV shows that film here.  None of these things that I am doing are enough to pay the bills and they are incredibly inconsistent and unreliable but hey, an extra couple hundred dollars every month adds up.  Every couple of months that equals a plane ticket, a new surfboard, money to invest in business ventures, or an epic 3-day bender.  Even more importantly, when you have another source of income that allows you to work flexibly, being able to do some of these fun things for a little extra cash comes at no opportunity cost to your primary income so there is literally no downside.

Third, you will be way more productive.  Tim Ferriss has written about “Attention as currency” and that is something I firmly believe.  I think that each of us has a limited capacity for mental attention and output.  And once that capacity begins to be depleted, our productivity, motivation, and effectiveness go down.  Fast.  The only way to replenish our stores is to shut down the laptop and get a little rest, relaxation, and enjoyment into our day and then to get a good night’s sleep.  This is the main reason that I highly, highly, highly recommend The Pomodoro Technique: even small 5 minute breaks can drastically ramp up our ability to stay focused, stay on task, and get things done.

The Key to Epic Productivity

But the fact of the matter is that even if you are running the Pomodoros like a superstar, at the end of an 8-10 hour day, you will still be drained and any work that you do in the evening will take longer and be less quality.  Being able to enjoy your passions, your favorite activities, and maybe even a little time to just sit back and completely shut down your brain smack dab in the middle of the day ensures that you will have some brainpower left to execute and be awesome later on.  I look back at my office days and its no wonder that the progress I made on some of my projects seemed so painfully slow.

An addition to the above is that you get to stay in the groove when you get there: If you are really banging out some great work and the night turns to the early morning, you can keep going!  There is no need to worry about falling asleep in the 8:00am status meeting the next day.  So keep rocking, burn that mid-night oil, and sleep in.  When genius strikes, you can take full advantage of it.

Next comes a true blessing: Get things done faster and deal with less crowds.  Go places mid-day and you magically get to avoid the lines at the grocery store, stay out of traffic, get an entire workout in without having to wait for a piece of equipment, surf without having to battle for every wave (yes, I surf on Oahu and its always crowded, but its less crowded at lunch time).  The time and stress saved by this will literally make every day just that much better.  Sometimes its the little things that matter the most.

You’ll also get to meet new people.  Something occurred to me when I escaped the 9-5: There are a ton of interesting people out there who do things other than sit in an office for 8 hours each day.  You will be exposed to people who you normally would not meet.  And getting to know folks like that will expand your horizons and offer you new perspectives.  That will make you a more rounded person and a better entrepreneur.  Also, think about this: the guy that is sitting in a beach front, luxury hotel’s hot tub at 2:30 on a Tuesday afternoon might now a thing or two about making money, building a business, or becoming successful so put on your boardshorts, grab a cold beer, hop in, and be prepared for a real education.

I’m sure I’ve missed a whole slew of benefits to being able to create a flexible work schedule, even if that schedule remains at the standard 40 hours per week.  But the point is that you don’t need to be working the “Four Hour Work Week” to enjoy many, many benefits and to really get a nice bump-up in your quality of life.  It will also set you up to make a run at that passive income in much better, more effective, and more creative ways.

Getting to the point where you are flexible, but still trading time for money, is infinitely easier than hitting the passive income home run.  For many people, its really could be a single meeting with your manager away.  It was for me.  My advice: before you start tinkering with the next big muse idea, start tinkering with the idea of getting a remote work agreement or putting in time as a consultant, coach, or freelancer in whatever area it is that you are an expert in.

 

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March 2012 Reading Round-Up

Posted on April 2, 2012 by Dan Ferrari

As I mentioned here, I’ve been reading quite a bit and it’s a habit I hope to continue for the rest of my days.  In that light, at the start of each month I would like to share with you the books that I have read over the previous month.  So without further delay, here is my March 2012 Reading Round-Up, in the order in which they were finished:

The Fellowship of the Ring by JRR Tolkien – I’ll have to admit that I was thoroughly disappointed by this classic of fantasy writing.  I entered into reading the first book of the Lord of the Rings series with a lot of enthusiasm and excitement, having just finished The Hobbit, which was fast-paced, incredibly vivid, and full of adventure and excitement.  Conversely, The Fellowship was slow, drawn-out, and really only succeeds in developing the backstory for what will come in the following two books.  I am still committed to reading the remaining books in the trilogy but it may be a couple of months before I tackle that task.  I would recommend this book to any fan of the fantasy genre and I think anyone who has developed a love for the series via the movies (I, sadly, have not seen any of the three films), but otherwise, I say skip it.

Sloppy Seconds by Tucker Max – This book was worth it mostly because it was a free Kindle download.  There were a few funny parts and I did find myself laughing out loud on a few occasions but Max’s writing has gotten increasingly predictable and his stories less entertaining.  I Hope They Serve Beer in Hell was hilarious (and not only because I make an appearance…see if you can find me!) and had me buckled over in laughter.  This freebie show glimpses of the same genius (if you can call it that) but take it for what it’s worth, a free offering.

Experiments with Intermittent Fasting by Dr. John Berardi – This is a free ebook, which you can download here, about John Berardi’s trials and tribulations in running through several different styles of intermittent fasting (IF).  In my other life, I am a staunch health and fitness nut always looking for a bit of an edge in the quest for more strength and easier dieting.  IF has been touted in some circles as the magic bullet so I had to dig a little deeper.  I think it is promising for certain, but it’s a little too early to tell and the research is far from conclusive.  On an anecdotal level, however, a lot of very intelligent people in this industry, including Berardi are having great success with it.  But Berardi’s exploration of some of the more popular IF methods is only half of the reason why this book shines.  Even if you have no interest in intermittent fasting, if you are interested in eating better and dieting right while living a normal life, you should skim through this.  Berardi outlines a ton of winning strategies for successful dieting as a lifestyle that keeps one happy, healthy, and sane while allowing them to adhere to the diet of their choosing.

Blink by Malcolm Gladwell – You can read my full reaction to this incredibly eye-opening and thought provoking book here.  Highly recommended.  Go read it.  NOW!

So there you have it.  The books I read in March, the first month of my commitment to be a more prolific reader.  Stay tuned for next month’s review, I’m reading a couple of good ones at the moment!

 

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Lessons from Blink by Malcolm Gladwell

Posted on March 29, 2012 by Dan Ferrari

As part of my voracious reading habit, I tore through Malcolm Gladwell’s Blink: The Power of Thinking without Thinking in a matter of days.  It was a very entertaining read and although I read it out of leisure, there were some very interesting points that I thought might be of interest to anyone who wants to improve their life or their business.

In no particular order, here are some of the major points from the book that I found insightful and potentially valuable in my own life.

  1. We sometimes need to trust our gut feelings.  The need to explain everything fully is often overstated.
  2. Too much information can be harmful.  Often, it pays to be “fast and frugal” in our decision making.  I think this applies especially to entrepreneurs.  My post on building momentum was written before I got through this book, but Gladwell has an excellent quote that really reiterates my points on taking action before being paralyzed by too much information: “But what I have sensed is an enormous frustration with the unexpected costs of knowing too much, or being inundated with information.”
  3. People often don’t articulate or know why they prefer something.  I think this is especially important from a product marketing point-of-view.  Gladwell cites numerous examples of market research showing one result and the real-world showing an entirely different result.  The classic examples is Pepsi consistently beating Coke in taste tests but always lagging far behind in market share.
  4. Expertise changes first impressions.  Are you dealing with experts or not?  Your approach may want to reflect the distinction.
  5. Knowledge does not necessarily lead to understanding.  Gladwell writes “The key to good decision making is not knowledge. It is understanding. We are swimming in the former.  We are desperately lacking in the latter.”  From his points through the rest of the book, my interpretation of this is that the understanding to which he speaks is an understanding of when we need to make methodical, well-informed, and deliberate decisions and when we need to trust our instinctive, quick judgements.  That is the real challenge.

This was the first of Gladwell’s books that I have read but I am certainly going to read his other books, The Tipping Point, Outliers, and What the Dog Saw, in the very near future.  Multiple people have raved to me about Gladwell and after devouring Blink, I can easily understand why.  Gladwell discuss complex topics in an easily understandable and fascinating way.  He offers incredibly interesting anecdotes and is an excellent story teller.

So what’re you waiting for, go get your copy of Blink: The Power of Thinking without Thinking ASAP.

Aloha!

 

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Two Months of Freedom

Posted on March 26, 2012 by Dan Ferrari

This past week marked two full months since my last day in the office and I feel like I have jammed more adventures into those two months than I had into the previous two years.  OK, that may not be a bit of exaggeration as I did a lot of cool things over the last two years, but the point remains that freeing myself from cubicle nation has proven to be one of the most liberating, world expanding, and awesome moves I’ve ever pulled.  I’ve been able to see the world from a different perspective.  I’ve learned a lot about myself and others.  I’ve had a seemingly endless fountain of creativity and ideas flow out of my brain.  I am really growing as a person.  And I’ve only just gotten started.

So to celebrate my first two months of awesomeness, I thought it would be fun to review some of the great things I’ve done since I took my suit off for the last time:

  1. My first weekday of freedom, Monday, January 30, 2012 was spent skiing with my roommate and good friend in DC, Paul.  It was unseasonably warm so I was able to shred with nothing more than a flannel shirt on.  Super gnarly and just what I needed since it was my only opportunity to get on the slopes this year.

    Warm weather Monday afternoon skiing = STOKED

  2. My first full day in Hawaii, Thursday, February 2, 2012 was spent paddle boarding out to the two offshore islands (called mokulua) from Lanikai Beach.  From there, we jumped off some cliffs, climbed some volcanic rocks, explored a cave, and just relaxed on the offshore beach.

    Breathtaking

  3. I have surfed anywhere from two to six times every single week since I’ve been here.  That alone is worth the price of admission as nothing relaxes me, makes me happier, and just gives me a general sense of well-being quite like a session out on the water.  Pursuing surfing is one of the primary reasons (along with being able to travel) that I am working so hard to have a lot of time and location freedom.  I’m super stoked on it and I can’t imagine a life where I am not in the water several times each week.  I’ve also made friends with a handful of good surfers here on the island who have helped me improve very quick and have been really cool in showing me new spots.
  4. I did a long and tiring hike to the Kaau Crater which provided epic views of both the South Shore and the Windward Side of the island as well as three great waterfalls.

    One of three we passed on the four hours up the mountain

  5. I took a catamaran ride offshore to see breaching whales.  Despite multiple trips to Hawaii in the past, I had never seen a whale here before so that was really sweet.
  6. I attended a day-long reggae festival.  I love reggae and I love the fact that it is such a huge part of modern Hawaiian culture.
  7. I went free-diving at a secret Oahu spot filled with deep reefs and beautiful fish (and apparently turtles, dolphins, and sharks, although I saw none of the three…maybe next time!).
  8. I discovered the secret dry-dock location of the Black Pearl from the Pirates of the Caribbean movies.  I never would have thought they actually built a real, sea-going ship for the films.

    This is the tale of Captain Jack Sparrow!

  9. I have relaxed and gotten a lot of work done from the coolest office in the world, the Sheraton Waikiki infinity pool.

    Not too shabby of an office, but where the hell is the Keurig machine?

  10. Last but certainly not least, I’ve met a TON of really cool, really smart, really driven, and really interesting people.  Hawaii attracts many diverse people and I’ve thoroughly enjoyed getting to know a lot of new personalities, whether they were Europeans on extended travel, spring breakers, Aussie’s partying it up, Japanese tourists, transplants from the mainland, or kamaaina (native Hawaiians).  On top of that, there are a lot of people here who are earning their living in unique, interesting ways and a lot of people who are going it on their own, starting their own businesses and getting their hustle on.  I have found this especially cool, motivating, inspiring, and eye-opening as when I lived in DC, the overwhelming majority of people were living the template, 9-5 lifestyle.  My creativity and idea generation have been on overdrive being exposed to so many independent hustlers, self-starters, and entrepreneurs.

Needless to say, I am loving Hawaii.  I knew the first time I ever visited that I wanted to call this place home and it took me a few years to get here but I am beyond happy that I took some risks, worked hard, and made a few bold moves to make it here.  It has so far gone above and beyond my expectations.  Sure, its not all rainbows and butterflies (although there are an absurd amount of rainbows here).  I am still living and not vacationing here.  So I still have to pay my bills, I still have to go to the grocery store, I still have to deal with crowds at Walmart, and I still have to do my damn laundry and clean the stupid dishes.  But overall, a life of my choosing and a life free from my desk back in DC is as close to the perma-vacation as I can imagine and it is way more than worth every little inconvenience or short-coming that I’ve encountered so far.

So if you are reading and you’ve been thinking about shaking things up and making some decisive changes in your life but haven’t quite been able to pull the trigger and make it happen, I hope you will do it in the near future.  Your life, your world view, your social network, and you as a person will all change for the better in the process.  You will not regret it and you will find that things tend to fall in place.  And even if they don’t you can always just go back to your previous life, but richer and fuller for having tried something new.  Give it a shot and then thank me later as we kick back and watch the sunset with a couple cool drinks and a load of good vibes.

ALOHA ALOHA ALOHA

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How to Read Your Way to a Better Life

Posted on March 23, 2012 by Dan Ferrari

It is my opinion that a voracious reading habit is one of the best things you can develop.  Unlike other vices of uncontrollable consumption, being addicted to reading is generally a safe and healthy habit  (as long as you don’t read and drive…you laugh but I have seen people reading the newspaper in DC rush hour traffic on many, many occasions).  The areas of your life that can be improved from simply reading a wide assortment of books are nearly unlimited.  I don’t think I have to tell you that there is a book (or 100) to help you improve pretty much anything in your life, so you better get to it.

And then there are books that can simply be read for FUN.  How’s that for an idea??? As a type A entrepreneur, I’m sure anyone reading this is only thinking about books that can help them achieve more in life…but don’t forget to read some for leisure too.  Get transported to a new world, or into the past, or read a memoir.   Any reading is good reading and will relieve stress, expand your command of the English language, give you a better vocabularly, help you articulate yourself better, and just in general make you a more interested, more rounded person.

I made it a goal of mine upon moving to Hawaii that I would read a lot more than I had been back in DC.  And so far, it has been a really great thing for me.  I’m addicted to it right now.  I’ve been pouring through books so here’s a bit of advice if you want to expand your reading:

  1. Stick to reading actual books for no other reason than it helps to unplug from the internet and the media.  Please do not misinterpret this to mean that I think that blogs, newspapers, magazines, etc… are worthless.  I just think sometimes we need to get away from the internet and away from current events and popular media.  Also, let us not forget that books got published because they were good enough to impress a publisher.
  2. Get a KINDLE.  I guarantee you will read more.  Not only is it way more convenient to carry and easier to hold and quicker to go to the next page (not to mention all the other cool features), but I simply read more pages per minute on the Kindle.  I don’t know the reason for that, but it’s true.  You owe it to yourself to get one of these, especially since they are cheap.
  3. Find time to read in your daily life.  I am always reading, even if I only have time for a few pages.  I read on the bus, I read while I cook, I read while I eat, and since I am a devout Pomodoro Technique subscriber, I read during my breaks between work blocks.
  4. Use reading as a way to relax.  I take my books to the beach, I sit on the porch to read, or I sneak into the Sheraton and read at the infinity pool while chit chatting with visitors.  I read at night when I am trying to unwind.  This is why its important to read for leisure as well as reading for growth.
  5. Read instead of watching TV & movies, playing video games, or going online.  This one is self-explanatory.  Those things have a time and a place, but if you aren’t getting much reading done, you should adjust your balance a bit.
  6. Read before bed.  Even if its just one page.  I have a personal rule: I will always read at least one page before I go to bed.  No matter how tired I am, I read that one page.  It helps me sleep and it ensures that I am never too busy to at least make some progress on my book.
  7. Always be reading two, and only two, books at the same time.  Read one book for growth and one book for leisure.  This keeps your reading balanced and ensures that you are always able to read just to unplug and relaxed but it also keeps you moving forward in life.  If you are feeling motivated, read your growth book.  If you just want to relax, read your leisure book.  I think any more than two books and you get overwhelmed and cannot retain what you’ve read as well.

So that’s it, the way that I have turned myself into a reading machine.  I hope you are able to do the same if you aren’t currently getting a lot of reading done.  I am going to post every month on the books that I have finished that month, so stay tuned for my March review in a few days.

For those of you who have made reading a way of life: any more suggestions on incorporating good habits to read more?

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The Not-So-Sexy Way to Make More Money

Posted on March 22, 2012 by Dan Ferrari

You need to cut costs.  I don’t care if you are a one-man show, a small business, or just somebody who’s looking to manage personal finances a little bit better.  Before you even begin to think about executing on all the different ways you want to up your top-line, you’ve got to handle your expenses.  You’ll give yourself more runway, more time for error, and more money to invest in your projects.

This is decidedly un-sexy work.  When you and all your entrepreneur friends gather around the coconut stand (my Hawaiian version of the water cooler) and tell war stories, you don’t want to follow your friends tale of the slick guerilla marketing campaign that boosted monthly revenue by 15% with the story about how you automated invoicing and subsequently freed up Intern Betsy’s time to address customer service concerns in a more timely fashion.  SUPER LAME.  That’s fine.  Just give your friends a sly, mysterious grin and them tell that you are “streamlining operations and boosting margins” and leave them in a guessing frenzy as to what the hell you are actually doing.

But when you finish your coco water and get back to work, recognize that cutting costs is in general, a safer, faster, easier, and more predictable way to increase your profits (or take-home pay in the case of personal finances).  A little bit of due diligence – more on that in a minute – on where you can start saving will go a long way.  Let’s look at a super simplified example:

Monthly Revenue: $10,000

Monthly Expenses: $6,000

Monthly Income: $4,000

Now, in this current cost structure, if you wanted to increase income by 25% ($1,000), you’d have to do an additional 25% ($2,500) of business each month, assuming no significant economies of scale.  How long will it take you to get there?  What additional investments will you have to make?  Will it even happen at all?

Conversely, if you simply reduced your expenses by $1000 or 16.67%, you’d come to the same monthly income.  A little bit of planning and creating the right systems and processes could have this done in a few weeks or months and with very little risk.  IN most cases, I think this is the case.  Building revenue is hard because it requires you to make informed decisions about what might happen in the future.  Cutting expenses, on the other hand, is relatively easy because it only requires that you make informed decisions about the future based on reliable data for what you’ve already been doing.

In my own personal finances, I was able to slash my monthly expenses by 20% pretty much overnight (btw I highly recommend using something like mint.com to keep a personal budget and create the systems to do something like that).  How long would it have taken me to grow my monthly pay by 20%?

In my corporate gig, I was working with a client who’s department kept getting it’s budget moved to other departments and projects.  So in a sense, this client’s revenue was stuck (or even shrinking) but the list of tasks and priorities didn’t change.  So we did an extensive re-scoping and re-prioritization of the work that needed to be funded with this limited budget.  The result, we got the same results with less money.  Sure, some tough decisions had to be made but simply taking a deep look at the cash outflows and being very diligent and open-minded with how to lower those outflows kept this client producing in a harsh budget environment.

So what’s the first step?  Simple, keep track of your expenses.  You need to know where every dollar is going.  And once you’ve done that, you can identity problem areas, places of superfluous spending, and redundant costs.  Then you can begin asking yourself the important questions: How can I spend less time on X activity? Can this be automated?  Can this be “batched” or grouped to become more efficient? Is this a necessary expenditure or can it be completely eliminated?  Can I re-scope or refine this project or investment to take less time or fewer resources or to even be sufficient at 90% (or less!) of what I originally though I needed? Is it possible to use cheaper or less labor?

In answering these questions, you will have to force yourself to be flexible and open-minded.  Allow nothing to be sacred or immune to your cost-cutting hammer of awesomeness.  You might have to break some pre-conceived notions you have about certain expenditures being necessary or off-limits but always ask yourself what would happen if this cost was completely eliminated?  Be honest and you will see savings you never thought existed.

These are the types of exercises in which the answers can save you serious dough.  And more dough, no matter how it was made, is always, always, always sexy enough to be brought up to your entrepreneur crew over a few drinks at the coco stand.

 

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